PolyU Tourist Satisfaction Index of 2012: An Overview
The 2012 PolyU Tourist Satisfaction Index scores 75.07 on the scale of 0 to 100, increasing 2.46 points from 72.61 in the previous year. It remains so far the highest tourist satisfaction index since 2009. This reflects that tourists are increasingly more satisfied with Hong Kong. The PolyU Tourism Service Quality Index for 2012 is 75.37. This index is a weighted average of the indices of the six tourism-related service sectors. The Americas scores the highest of 79.17, followed by Australia, New Zealand and Pacific (78.71), Europe, Africa and Middle East (78.38), South and Southeast Asia (78.05), Mainland China (72.81), Taiwan and Macau (71.92) and Japan and Korea (68.31).