PolyU Tourism Service Quality Index of 2016: An Overview
The 2016 PolyU TSQI was 75.87, an increase from 75.22 in 2015. At the market level, the 2016 tourism service quality indices of mainland China and Australia, New Zealand and the Pacific markets scored lower than their 2015 counterparts. Furthermore, the index ranking for each market has changed. The Americas scored highest (81.92), followed by Europe, Africa and the Middle East (78.31), Australia, New Zealand and the Pacific (77.96), Taiwan and Macau (75.80), South and Southeast Asia (75.29), mainland China (74.45) and Japan and Korea (66.55). As for the six tourism service sectors, an even fluctuation between increases and decreases was observed. Transportation ranked highest with an increased TSQI of 78.69, followed by immigration (77.55), hotels (75.92) and retail shops (73.90). The remaining two sectors experienced drops,with attractions and restaurants scoring 75.36 and 73.67, respectively.