PolyU Tourist Satisfaction Index of 2015: An Overview
In 2015, the tourism industry underwent some turbulence caused by various social and political issues in 2014 and 2015. Transportation, hotels, retail shops and attractions were among the tourist sectors affected. The 2015 PolyU TSI was 74.71 on a scale of 0–100, an increase from 74.50 in 2014. This slight increase suggests that tourists were generally more satisfied with the tourism services in Hong Kong than tourists interviewed in 2014, although the level of satisfaction varied across the source markets. Overall, tourists from the long-haul source markets – the Americas; Australia, New Zealand and the Pacific; and Europe, Africa and the Middle East – gave higher TSIs than their short-haul counterparts, such as mainland China; Taiwan and Macau; and Japan and Korea. At the sectoral level, the transportation sector obtained the highest TSI, followed by attractions, immigration, retail shops, restaurants and hotels. This stability has significant implications for the tourism industry and individual service suppliers.